Bayer’s approach to typography became the standard ‘look’ of the School, and what we associate with the Bauhaus today. In the spirit of reductive minimalism, Bayer developed a crisp visual style and adopted use of all-lowercase, sans serif typefaces for most Bauhaus publications (Figure 1). He created the Universal alphabet (Figure 2), consisting only of lower-case letters. Bayer invented Sans-Serif Typefaces at the Bauhaus. The use of rational, geometric letterforms was espoused at the Bauhaus. Typographers in the Bauhaus preferred sans serif type for three reasons. (1) It was capable of expressing the spirit of the machine age. (2) It lacked any nationalist associations, so it could serve as a unifying force in the post-war era. (3) Its simple clarity and impersonal character were the best match for photography.