His artworks are based on natural forms which many of them are flowers and his major artwork ‘trellis’ (Figure 1) is based on rose-trellis in the garden of his house, Red House in Kent. The pattern shows his affection towards nature and a medieval influence as it contains similar flower forms and ornamental decoration from tapestries and in early printed herbals. He stated that “the true root and basis of all Art lies in the handicrafts” which enabled craftsmen into artists[1]. William Morris showed his interest towards nature and medievalism through typography as well (Figure 2). Similarly, we can see that nature and unrestrained exuberance of features were considered when making the typography’s patterns and motifs. As seen from trellis wallpaper and typography, we can easily assume that he strongly had a negative view towards the use of technology on artworks. He also showed hatred towards inhumane conditions of labor which led to mass and cheap production, thereby degrading the quality and the values of products. Due to technology, mass production of degraded artworks was available to everyone and Morris strongly believed that cheap art cannot exist and the values of art should be highly considered with the artists’ thought and trouble as well. He deeply concerned that with the growth of industrial cheap production; the artistic skill could be lost and lose its essence of handicraft production. In other words, he tried to bring a revival of artistic draftsmanship, not of industrial.